What Santa Claus & Swiss Army Knives have to do with Your Marketing Success

Finding a qualified, marketing firm or advertising agency can be a lot of work. Especially to “find” someone who actually knows what they’re doing… REMEMBER: Not all applicants or agencies are not created equal. Some may be great at digital; others may master social media; and still yet others may just really be graphic designers … More What Santa Claus & Swiss Army Knives have to do with Your Marketing Success

Co-shaping: Grow Innovation Eco-systems

The following is an excerpt from The Essentials of Theory U Co-shaping: Grow Innovation Eco-systems By Otto Scharmer The movement of co-shaping focuses on scaling the new while growing and evolving innovation eco-systems for collective impact. The problem with today’s societal eco-systems is the broken feedback loop between the parts and the whole. The essence … More Co-shaping: Grow Innovation Eco-systems

Top 10 List of the Best – Lost Classics that ‘THEY’ DON’T Want You to Read

Recently I was listening to the Ray Edwards Show podcast as he interviewed Brian Kurtz, founder of Titan Marketing (you can find the full episode here: http://rayedwards.com/252/). The relatively short amount of time required to listen to this podcast is a craazzzy good investment when you consider the vast amount of history and wisdom shared. … More Top 10 List of the Best – Lost Classics that ‘THEY’ DON’T Want You to Read

Total Rip-Off

That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly. When comparing the crazy amount of value embedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely … More Total Rip-Off

“Clarice the Cow” – Farmer Able [Guest Post]

The pigs are running the farm. So begins the story of Farmer Able. Everyone on his farm — people and animals alike — are downright downtrodden by him. He’s overbearing and compulsively obsessed with profits and productivity. He’s a typical top-down, power-based manager, forever tallying production numbers in his well-worn ledgers. But the more he pushes … More “Clarice the Cow” – Farmer Able [Guest Post]