Picture this: You’re the CEO of a multi-million dollar company. In just a few short years, you have led your firm in quickly become a rising star within your industry. Now, you’re ready to make your entrance into the big leagues known at this year’s premier tradeshow. The only problem is that your rapid growth … More Do You Make these Top 5 Marketing Mistakes?
Finding a qualified, marketing firm or advertising agency can be a lot of work. Especially to “find” someone who actually knows what they’re doing… REMEMBER: Not all applicants or agencies are not created equal. Some may be great at digital; others may master social media; and still yet others may just really be graphic designers … More What Santa Claus & Swiss Army Knives have to do with Your Marketing Success
The following is an excerpt from The Essentials of Theory U Co-shaping: Grow Innovation Eco-systems By Otto Scharmer The movement of co-shaping focuses on scaling the new while growing and evolving innovation eco-systems for collective impact. The problem with today’s societal eco-systems is the broken feedback loop between the parts and the whole. The essence … More Co-shaping: Grow Innovation Eco-systems
Recently I was listening to the Ray Edwards Show podcast as he interviewed Brian Kurtz, founder of Titan Marketing (you can find the full episode here: http://rayedwards.com/252/). The relatively short amount of time required to listen to this podcast is a craazzzy good investment when you consider the vast amount of history and wisdom shared. … More Top 10 List of the Best – Lost Classics that ‘THEY’ DON’T Want You to Read
That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly. When comparing the crazy amount of value embedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely … More Total Rip-Off
INTENT THAT IGNITES By Scott Mautz The following is an excerpt from Find the Fire No one overtly chooses to stop learning and growing again, it just kind of happens in the deluge of daily responsibilities (and life). And if it were easy to just kick it into gear again, you would have already done … More INTENT THAT IGNITES [Guest Post]
8 Tips for Riding the Mood Elevator by Larry Senn The Mood Elevator is an illustration of the human condition; it is our moment-to-moment experience of life. We all ride the Mood Elevator every day, take a moment and identify what floor you are on right now. The Mood Elevator map is based on my … More 8 Tips for Riding the Mood Elevator [Guest Post]