That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly.
When comparing the crazy amount of value embedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off.
The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book.
The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads.
Seriously, this is one of the most practical and tactical books on copywriting that I have ever read.
In The Copywriter’s Handbook you will learn:
- 38 headline examples
- The 4 – “U’s” of great copy
- 15 ways to open a sales letter
- The 10 – point criteria of ads that sell
- 11 ways to make your writing more readable
- 22 reasons why people might buy your product
- The 7 questions you must ask about your audience
Whether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions.
Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner.
He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor.
I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business.
5 Stars all day.
Joshua Lee Henry, M.A. & MBA Essentials, Salesforce
Founder & CEO, Activate Advertising Agency, L.L.C